FREQUENTLY ASKED QUESTIONS

What is Allimar?
Allimar is a full service hospitality marketing company that provides hands-on assistance in developing and implementing sales and marketing programs. The company is results oriented, supports the highest levels of accountability and embraces the latest technology.

How did Allimar get started?
With extensive experience in luxury hotels and resorts, Allison Kneubuhl started Allimar in 2001 to further her work in hospitality marketing. Following increasingly complex technological issues and the economic shift after September 11th, Allison believed that the hospitality industry was at a point where hotel operators were open to a new paradigm in marketing solutions.

Does Allimar specialize in something specific?
Allimar specializes in luxury boutique to mid-sized hotels and resorts but also has experience in a variety of luxury products.

When would an organization need Allimar?
Allimar is an ideal solution for a property that is not meeting expectations in either revenue or market share. We are able to develop strategic marketing/action plans or any of the tasks a Marketing Director or Brand Manager would handle. Allimar is also valuable as the Marketing force when there is no on-property marketing team or corporate marketing support.

How can Allimar help?
The Allimar team has the ability to analyze the existing sales & marketing strategies, make recommendations and offer solutions that are measurable and will directly impact revenues. We provide the following services:

  • Research and write marketing plans
  • Collateral development
  • Website analysis, booking engines, optimization
  • Competitive analysis
  • Pricing analysis and recommendations
  • Develop action plans
  • Evaluate sales strategies and deployment
  • Develop strategic partnerships that can expand into the following disciplines:
    • Food and Beverage
    • IT development including property management systems
    • Asset management
    • Complete financial services
    • Full training programs

Why is Allimar good at what they do?
The Allimar team has over 65 years of combined experience in key up-market organizations with experience in luxury hotels and products. Because of the unique relationship Allimar has with leading industry marketing partners and venders, Allimar is able to negotiate programs and obtain value-added benefits that may not be possible for the hotel to receive on their own. Some of the partner alliances include the following:

  • HIS Reports
  • Secure-Res
  • TravelClick
  • Virtuoso
  • Andrew Harpers Q Club
  • LMG Data

Who are the Principals with Allimar?
Allimar currently consists of two principals, Allison Kneubuhl and Teresa Holden.

How does Allimar charge for services?
Pricing varies based on the projects but can be quoted by project, daily, weekly, monthly or by retainer.