SALES & MARKETING EVALUATION & IMPLEMENTATION

  • Live Signature
  • Sales and Marketing assessments
  • Revenue Management
  • Electronic Marketing
  • Database Marketing
  • Competitive surveys and shopping
  • Collateral creative
  • Website development
  • Destination marketing
  • Dynamic Packaging
  • Strategic Alliances
  • Viral Marketing Campaigns
  • Logo/Branding/Naming services
  • Pre-opening development
  • Training
  • Staff evaluations
  • Human Resources Temporary
  • Sales Representation

 

LIVE SIGNATURE

Live Signature transforms daily email correspondence into a powerful marketing tool. Applications include prospecting for new business, up-selling room categories and suites, promoting special offers and announcing packages. A simple and cost effective way to harness the power of thousands of email communications and drive new visitors to your website.

SALES AND MARKETING ASSESSMENTS

Through one-on-one consultation, we will take you through the steps of clearly identifying our strategy for conducting an in-depth assessment of all areas of your current sales and marketing activities. Once the assessment is completed, a detailed report will be submitted with specific measurable recommendations for improvement.

REVENUE MANAGEMENT

We have a team of experienced and enthusiastic managers that provide revenue management services as a temporary or a full time solution. New and creative resources are continuously researched to bring you the most current opportunities to enhance revenues.

E- MARKETING

We have considerable experience in analyzing e-marketing needs including web analysis and internet strategy, booking engine optimization, developing and implementing solutions for GDS advertising, consortia advertising and e-blasts. These valuable tools are cost effective and can produce immediate and measurable results.

DATABASE MANAGEMENT

Allimar will review existing data collection and set up systems to ensure that all future customer information can be analyzed effectively and provide critical marketing data. Communicating to your existing customer base will provide extraordinary results and substantial cost/benefit efficiency.

COMPETITIVE SHOPPING

Keeping an eye on the competition has never been so important. Allimar will look at group rates, GDS, internet and on-property pricing and packages to provide a concise and easy to read report so that we can make strategic marketing and revenue management decisions.

SALES REPRESENTATION

A strategic, focused direct sales effort is a necessary component to the success of any hotel or resort. Our team of professionals will represent your property to key travel agencies, contact meeting planners on your behalf, attend trade shows and assist in setting up sales trips. We provide a detailed month end report and create and maintain an email database for your exclusive use.